Dr. Hannu Verkasalo, SVP at Arbitron, the former CEO of Zokem, is a
thought leader in mobile market research and media measurement, specifically in mobile passive metering.

Verkasalo has a Ph.D. in mobile analytics from the Helsinki University of Technology with specialization in mobile service usage as well as contextual and behavioral analysis, and he has published over 30 academic papers from the field. Verkasalo has been in market research and technology consulting since 2003 through various companies, and as the head of Arbitron Mobile, he spearheads the new wave of mobile analytics facilitated through mobile panels run by Arbitron Mobile and its partners globally.


Arbitron Mobile

Arbitron Mobile, previously Zokem, is a pioneer in the next generation mobile analytics, working globally with top players from the Internet, media and wireless industries. Our patented mobile measurement solutions are based on real-time information on user behavior and context, interpreting, ultimately, everything that people do in life. Our insights on mobile consumption have been featured widely in the media, e.g. on CNN, New York Times, Chicago Tribune and Fortune. Arbitron Mobile has offices in Espoo, London, and New York City, and employs currently 27 people.

Arbitron Mobile is part of Arbitron Inc., a leading media measurement company with 1500 employees worldwide.