Preliminary Version

Check-in and - Coffee Exhibition visit

Opening Ceremonies - Mike Hewitt

Chris Llewellyn,
President & CEO, FIPP, UK

Alexander von Reibnitz,
Managing Director Print Advertising & Digital Media, VDZ, Germany

Strategic Overview

Mark Wood
CEO, Future, UK

In today’s fluid business landscape, magazine media companies are confronted by complex decisions about where to invest in order to develop their brands and audiences.  Consumers have more choice of both content and platform and are consequently more fickle. Advertisers have more alternatives too, including becoming media brands in their own right.  How should a media owner respond? In this session, a magazine media company CEO will share the strategies and approaches of his company.

Major Digital Ecosystems and Publishers

Successful digital ecosystems created by global players such as Google, Facebook, Apple and Amazon create both opportunities and challenges for publishers. This session will examine the sustainability of these ecosystems and discuss what publishers should do to benefit and prepare for the future.

Veit Siegenheim
Partner, Siegenheim & Cie. GmbH, Germany

Noah Samuels
Director Cross-Product Solutions, Google

Making Content Work

Quality content remains at the heart of the digital publishing business. But how can it be produced in a more cost effective way and be better used to yield more profits for publishers? One publisher has implemented a new formula for generating content that seems to bolster both page views and profitability. Another has found success repurposing content in different channels, media formats and products. And a new technology company will talk about how they help publishers get the most from their content.

Lewis D'Vorkin
Chief Product Officer, Forbes Media, USA

Terry McDonell
Editor, Sports Illustrated, USA

Stephan Noller
CEO, nugg.ad, Germany

Lunch

Online Innovations in Magazines (3rd edition)

The imaginative and successful innovations springing up at magazine publishers world-wide lead to a range of advances in digital delivery, new content, multi-media, mobile, and technology. If you want to know how magazines have developed their brands digitally across various platforms, using different technologies, hear the editors from INNOVATION Media Consulting present the third annual "Innovations in Magazine Media World Report" on behalf of FIPP.

Juan Senor
Innovation - Partner, Innovation Media Consulting Group, UK

John Wilpers
Innovation Senior Consultant, Innovation Media Consulting Group, UK

Developing New Revenue Streams

Integrating e-commerce into magazine sites, offering commerce deals with the publisher’s brand on a white label platform, and utilizing social and casual gaming – these are some of the new ways in which publishers are venturing into developing new revenue streams.

E-Commerce Opportunities

Vittorio Veltroni
General Director, Digital Division, Mondadori, Italy

Shannon Edwards
Director Europe, ShopStyle, UK

Online Social and Casual Gaming

Neal Sinno
Vice President, Business Development, Arkadium, USA

Networking Break

Going International with Digital

Growth can be pursued in a number of different ways, but one of the most challenging and lucrative ways is expanding business into other countries. Digital makes it easier to reach customers in other countries. In this session, publishers share their strategies and experiences with expanding their digital business internationally.

Digital Growth Strategies

Dr. Jens Müffelmann
Head of Electronic Media, Axel Springer AG, Germany

Social Media

The reach and scale of social media continues to grow, but how can publishers profit from this? In this session, publishers provide insights into their strategies and approaches to social media.

Leveraging social media – Publisher approach

Dan Hickey
SVP, Digital Engagement, Meredith, USA

How to approach Social Media

Svida Alisjahbana
CEO, Femina Group, Indonesia

How to best leverage Social Media Platforms

Tanya Cordrey
Director of Development, Guardian, UK

Keynote

Katie Stanton
Vice President Market Development, Twitter, USA

Twitter has become an important tool for the expression of ideas, sharing of information and organization of people.  How has it impacted the world?  How can Twitter be better used to communicate important and relevant information?  What are some possible ways that it will continue to evolve?  How can publishers participate in and benefit from these developments?  Katie Stanton provides some insights.

Summary and Adjournment

Award show and Networking Reception