BIOGRAPHY
Peter Sprague, a serial media entrepreneur, earned his spurs in managerial posts at the Wall Street Journal, the Chilton Company, and the International Thomson Organization. At the Wall Street Journal, Peter was responsible for circulation where he developed audience development techniques subsequently applied in his entrepreneurial ventures. At Chilton, Peter had a diverse management experience serving in executive positions in research; in book publishing; and as V.P. of magazines for the United States Golf and Tennis Associations. More recently, Peter has been a shareholder in a number of successful medical communications firms to include Physicians Weekly LLC, sold to a portfolio company of Bain Capital in 2005 for 38x what the shareholders acquired it for in 2001. The growth of Premier Media Holdings and Peter’s innovative approach to integrated multimedia content delivery resulted in Peter being named to 2009’s Folio Forty ( www.foliomag.com/2009/2009-folio-40). A pioneer in monetizing web content, Peter has been a contributor to industry magazines; been a frequent speaker at conferences; and has authored two books. A Magna Cum Laude graduate of The University of Pennsylvania Peter earned graduate degrees, with honors, at Temple University and The University of Pennsylvania.
ABOUT PMH
Premier Media Holdings, LLC ( “PMH”) is a disruptive, niche content media company serving a growing segment of the world's 60 million guitarists. Started in 2007, Premier Guitar (“PG”) magazine, has built a monthly multimedia audience of over 800,000 readers with content delivered via print and three digital platforms. PG is a first mover in the mobile arena with a mobile optimized web site; a magazine iPhone and iPad app; and, coming soon, an Android phone and tablet app. Charging for its print magazine, all companion digital content (current and archival) is freely accessible. Despite this counter intuitive model, PG's paid circulation continues to grow reflecting management's belief that different readers prefer different consumption modalities. This model has allowed PG to earn a 37% share of available advertising units (yet only 12% of available advertising dollars...a unique value proposition!), distancing itself from four print centric competitors. PG makes aggressive use of social media. PG’s YouTube channel, for example, has captured over 11 million views of its 1100+ videos. Debt free and owned by key employees, PMH recently launched a daily content aggregation site and is developing TV programming to be broadcast and web streamed and is pursuing an aggressive E-commerce strategy.
