BIOGRAPHY
Stephan Noller, born 1970, is the founder of nugg.ad, Europe’s largest targeting platform. As Chief Executive Officer he isresponsible for the ongoing development of the nugg.ad solution to fit the
requirements of the market, but also for the development of nugg.ad as a whole.
In 2009, Noller was elected chairman of the IAB Europe Policy Committee. In this function he represents the interestsof the European internet industry to political committees at the European level and will have an influence on current market developments.
Stephan Noller studied Psychology in Cologne, earning honors for his work on "Mental Models and Web Navigation." He has contributed to various scientific publications and research projects with his research into the conclusions that can be drawn from users' online behavior.
Noller brings to nugg.ad his years of experience in data analysis and the development of complexsolutions for online marketing. After his work at TNS Emnid, where he was tasked with developing a new process for measuring internet coverage for the industry association AGOF, in 2005/2006 he also developed a targeting system for TNS for online advertising based
on automated profiling.
Since 2010 nugg.ad is a company of Deutsche Post DHL. Noller remains as CEO.
About nugg.ad
nugg.ad AG is the leading provider of Predictive Behavioural Targeting solutions in digital media. nugg.ad enables advertisers, media agencies and marketers to significantly increase the effectiveness of their content and ads by directing them to more relevant target groups.
The unique approach of Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical estimates) without using any data that can be traced to individual persons. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP).
In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
