BIOGRAPHY

In his current role, Nick Burcher oversees Social Media and Digital Innovation for ZenithOptimedia Worldwide.  Working with clients such as L’Oreal, Nestle, Reckitt Benckiser and Toyota, he is responsible for driving digital development around social media and emerging digital platforms / offerings. 

Prior to this, Burcher was Head of Products and Partnerships EMEA at the VivaKi Nerve Center, a central hub that builds best-in-class digital tools, platforms and partnerships for Publicis Groupe agencies Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia. Serving in a hybrid role that provided social media, performance marketing, research and display media expertise, in 2009 Burcher was instrumental in the European launch of the VNC’s REAL Social suite and also worked extensively on the development of VivaKi’s Audience On Demand Exchange trading system.

Over his 14 years in the industry Burcher has sat on a variety of industry councils and won industry awards for work on Zurich, Open University and MG Rover.  He is a frequent conference speaker and vocal advocate, further discussing media and advertising trends on his Advertising Age Power 150 blog at www.nickburcher.com.


About ZenithOptimedia Worldwide

ZenithOptimedia is one of the world's leading global media services agencies with 218 offices in 72 countries.

Key clients include AlcatelLucent, Aviva, BBC Worldwide, British Airways, Electrolux, General Mills, Giorgio Armani Parfums, Kingfisher, Lactalis, Mars-Wrigley, Nestlé, L'Oréal, Puma, Polo Ralph Lauren, Qantas, Reckitt Benckiser, Richemont Group, Sanofi-Aventis, Siemens, Telefónica O2, Thomson Multimedia, Toyota/Lexus, Verizon, Whirlpool and Wyeth.

ZenithOptimedia is committed to delivering to clients the best possible return on their advertising investment.

This approach is supported by a unique system for strategy development and implementation, The ROI Blueprint. At each stage, proprietary ZOOM (ZenithOptimedia Optimisation of Media) tools have been designed to add value and insight.

ZenithOptimedia enables the widest range of communications opportunities and skills to be brought together to ensure the most powerful connections are made with consumers.

ZenithOptimedia is part of Publicis Groupe (Euronext Paris: FR0000130577), the world’s third largest communications group, the world’s second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around-the-world activities spanning more than 104 countries on five continents, the Groupe employs approximately 45,000 professionals.

With sister agencies Starcom MediaVest, Denuo, Digitas and Razorfish, ZenithOptimedia is a member of Publicis Groupe's VivaKi, a global digital knowledge and resource centre that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.