BIOGRAPHY
In her role, Ulla is in charge of mobile strategy, product and business development, and marketing. This includes developing websites and apps for smartphones and tablets across several mobile platforms,
utilizing in-house as well as outsourced resources. She also manages a central resource for mobile development and intelligence within IDG, which allows all business units in this famously decentralized company to share mobile knowledge, references, best practices, and development tools.
An IDG veteran, Ulla has worked as Vice President of Business Development prior to her current role. In this position, she negotiated and oversaw management of business partnerships with companies like Google, Microsoft, Yahoo, and AOL. She was instrumental in getting PCWorld’s strategy for reaching small and medium sized businesses off the ground.
A winner of last year’s MIN Media Business Innovator award, Ulla is a graduate of the Catholic School of Journalism in Munich as well as Stanford University. She is a member of the IAB mobile marketing center of excellence and the Online Publisher Association’s mobile committee.
About PCWorld | Macworld
International Data Group's PCWorld | Macworld owns and operates the U.S. offerings of two of the most trusted and respected technology media brands in the world.
PCWorld is the established leader for news, reviews, and insight on today’s most actively considered technology. PCWorld's expertise is in core tech categories such as desktops, laptops, smartphones,
security, cameras, printers, tablets, and HDTVs. Besides its offerings online and in print, PCWorld content is also available on dedicated mobile applications and websites for smartphone platforms such as Blackberry, Android, and iOS.
Macworld is the definitive worldwide source for news and information on Apple, the hottest technology company today. In addition to news, Macworld offers authoritative reviews and insight on Apple’s products, as well as other products of interest to the Apple customer. Macworld’s native iPad and iPhone apps--Macworld Daily Reader and AppGems--are free to download and use from the App Store, and its
Superguides educational book series is available in the iBookstore.
PCWorld and Macworld reach, respectively, 15 million and 5.5 million unique website visitors every month, of which about 10 percent visit on a mobile platform, while 4.5 million and 1.5 million print
magazine readers check out PCWorld and Macworld magazines in an average month (Omniture, Intelliquest). Both PCWorld and Macworld magazines are also available in digital format.
