BIOGRAPHY

Currently charged with overseeing the international expansion efforts for the Rubicon Project, Jay Steven’s interactive marketing and international business experience spans over the course of 10 years. Before joining Rubicon in May of 2009, Jay served as the SVP of Audience at MySpace.  He was the social network’s first hire outside of the US and oversaw operations for 12 of their European territories during the first two years of his tenure with the company.

Prior to joining MySpace, Jay served as the director of International for Silverpop where he green fielded their business into the UK. Previous to Silverpop, Jay was a member of the found team and director of marketing at Radical Communications. Jay began his career in interactive media directing the digital marketing practice for Alexander Ogilvy Public Relations, managing the DoubleClick and RelevantKnowlege accounts.

Jay has most been recognized by the Evening Standard as one of the 1000 most influential Londoners, by Revolution Magazine as the 5th most influential person in digital media in the UK and by Advertising Age as one of the top 20 interactive marketers of the year in the United States.  He has also served as a press aide to former President Jimmy Carter and holds a B.A. in History from Emory University.


COMPANY PROFILE:

the Rubicon Project

the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry.  Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 750 billion ad transactions for more than 340 of the largest properties on the Internet.  REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminating unnecessary ad operations costs and protecting their brands.  The REVV platform powers the world’s largest premium display advertising marketplace. The REVV Marketplace, ranked #1 by Quantcast and reaching more than 500 million unique users, is a primary source of audience and inventory for more than 600 sales channels including ad networks, exchanges and DSPs. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund.