BIOGRAPHY
Florian Haller was born in Munich in 1967. After studying economics in St. Gallen, he took up his first post as a customer consultant for Lintas advertising agency in New York, and then moved on to Proctor & Gamble in 1992, where he spent five years. Here he initially worked as category manager for dishwashing in the European headquarters in Brussels, and later moved to Geneva to act as brand manager for household products. In 1996, he began to work as managing director for Dritte Werbeagentur with Serviceplan. In 2000, he moved to become managing director of Serviceplan’s agency group holding. In July 2002, Haller took over as CEO of the Serviceplan Group. The trade journal Horizont voted him ‘Agency Man of the Year’ in 2006. In 2010, W&V magazine nominated him as ‘Media Personality of the Year’. In the coming year, he will represent advertising agencies for the first time in the ‘great debate’ opening gala of the Munich Media Conference.

About Serviceplan Group
With almost 40 specialised companies handling the various aspects of modern communication under one umbrella, the Serviceplan Group is Germany’s largest independent agency network. Its clients have in-house access to unparalleled resources that go far beyond what others consider ‘full-service’ including: classic advertising, trade and distribution marketing, media planning and procurement, mobile advertising, dialogue marketing, CRM and online marketing, design, event, PR and publishing, market research, web controlling, and development of marketing management software. More than 1,100 dedicated professionals staff our offices in Munich, Hamburg, Bremen, Berlin, Paris, Zurich, Vienna, Liège, and Dubai, providing innovative solutions to a discerning list of clients that includes HiPP, Miele, Lego, Kentucky Fried Chicken, Sony Ericsson, Continental, MINI, Lufthansa and BMW.
The Serviceplan Group is the country’s undisputed No. 1 owner-operated agency. A number of its subsidiaries have also established themselves as Top 10 agencies within their respective fields. Mediaplus for example, is ranked No. 6 amongst all of the nation’s media agencies (Recma Ranking) and Plan.Net has earned itself a Top 2 rank as one of Germany’s largest new media service providers (w&v, BVDW, Hightext iBusiness).