Check-in and Coffee

Interactive Advertising and Marketing

Selling online advertising inventory at a decent rate is still a challenge. Publishers need to create attractive offerings and be pro-active in selling these. Hear different industry perspectives on ways publishers can increase revenue by providing advertising and marketing products and services that advertisers want.

Andy Seibert
President, Dow Jones Content Lab & SmartMoney, USA

Floris Cobelens
Head of Digital Team, Heineken, Netherlands

Florian Haller
CEO, Serviceplan, Germany

Determining and Monetizing Your Audiences

Your audience is your most valuable asset – and you want to monetize this audience yourself, rather than let others reap the benefits. Software services and private ad exchanges can help you manage and safeguard your precious data and optimize the monetization of your audience.

Ben Barokas
President & Co-Founder, AdMeld, USA

Gordon McLeod
President, Krux, USA

100 Second Sponsor Pitches

Chances and challenges in mobile advertising and the role of the smartphone as a digital pocket knife
Jascha Samadi, Managing Director & Founder, apprupt

Live-Analytics – From Realtime Tracking to Realtime Optimisation
Christian Sauer, CEO, Webtrekk

Networking Break

Speakers' Forum - at Lunch / Break room

11:05 - 11:20
Atex

11:20 - 11:35
Welcome a new Channel in your marketing mix - The Real World
Olga Getsko, European Sales Executive, Aurasma

Digital Trends for Publishers – Perspectives from Israel

Danny Cohen
Partner, Gemini Fund, Israel

In his presentation Daniel Cohen will be briefly covering the Israel startup environment and some of the current trends he is seeing as it relates to new startups and innovation. After that short introduction he will talk about the key innovation clusters that are relevant to the digital publishing world and finalize with 3-4 examples of great Israeli companies that represent relevant key innovations.

Mobile Strategy and Best Practices

Yes, your users need to be able to access your content and offerings anywhere – but how do you balance the high investments this area can demand and the fact that it is still hard to monetize? Do you really need to offer a native app for every device out there; do you have to offer tablet apps loaded with features? How high should mobile even be on your list of strategic priorities? Hear how a publisher pursues mobile in a practical and ROI-minded, yet highly innovative way.

Ulla McGee
Vice President Mobile Products, IDG Consumer & SMB, USA

Lunch

Speakers' Forum - at Lunch / Break room

Changes and challenges in mobile advertising and the role of the smartphone as a digital pocket knife
Jascha Samadi, Managing Director & Founder, apprupt

Storytelling for tablet devices (engagement and usability)

Tablets are becoming the device of choice for media consumption and digital
entertainment. The tablet market also provides publishers with new ways to
engage consumers with multimedia narratives, visuals and previously stagnate content. In this session, Josh Koppel, Chief Creative Officer of ScrollMotion will discuss the best way to engage the tablet audience with interactive storytelling; along with the key elements and guidelines, effective processes, necessary skill sets and illustrative examples from past work.

Josh Koppel
Founder, Scroll Motion, USA

Tablet usage, measurement and analytics

Mobile is becoming quickly the main point of access to the Internet, and apps, web sites and widgets all provide possibilities to gain attention from the mobile audience. Mobile has also created a powerful channel for highly targeted advertising. Dr. Hannu Verkasalo, head of Arbitron Mobile, will showcase how the mobile audience of today use apps, access various contents and react to advertising by using the data from its global mobile passive metering panels.

Hannu Verkasalo
Senior Vice President, Arbitron Mobile, Finland

Tablet and Web Apps – Development, Distribution, and Monetization

Now that we have had the iPad for two years, what are publishers’ experiences with putting content on tablets? How do people want to consume and experience content on a tablet, and what and how do publishers offer this? Is it necessary to build elaborate, work intensive native apps or can you go with a more template based approach or web apps? Can HTML5 alone be the answer? And how do publishers sell or distribute their tablet content – do publishers need to use external newsstands or app stores, or can they “go it alone”? Our panel of publishers and other experts promises a lively discussion of the different aspects of the hot topic of tablet publishing.

Moderator:
Joachim Stephan
Partner & MD BCG, Germany

Georg Konjovic
Director Premium Content, Axel Springer, Germany

Peo Strindlund
VP of Sales Europe + Asia, Bonnier/Mag+, Sweden

Andreas Hollstroem
Business Development Manager - EMEA, Digital Publishing Adobe Systems Incorporated

Social Media 2020:
Challenges and Opportunities for Publishers

Prof. Sree Sreenivasan
Dean of Student Affairs, Columbia Graduate School of Journalism, U.S

With so much hype and useless noise around social media, it's easy to be confused about how to handle it. Sree Sreenivasan, who teaches this topic at Columbia Journalism School and has a brand-new blog on social media at CNET News, will attempt to clear the air and leave you with clear, simple, big-picture ideas and practical, hands-on tips.

Closing Statement

Stephan Scherzer
CEO, VDZ, Germany

Summary and Adjournment

Networking Coffee